The Cloakroom Bar is Melbourne’s coolest cocktail bar. Perched on the 46th floor of the Shadow Play building in Southbank, it boasts panoramic views of the iconic Melbourne city skyline and craft cocktails mixed by award-winning bartenders. While The Cloakroom Bar sits next door to a men’s tailoring store of the same name, it is anything but a classic gentleman lounge. All notions of cigar-smoking and Chesterfield couches are eschewed in everything from design to drinks. The Cloakroom Bar attempts to redefine the classic cocktail bar through a contemporary prism. We were tasked with distilling this into their online presence - handling everything from website design to ongoing content creation and social media management.

Social media management

Social media content combined striking visuals, sophisticated design and evocative copy. We liaised with one of Melbourne’s best photographers, Jana Langhorst to create regular, seasonal content that coincided with the release of new menus, and we created captivating graphics to accompany them. By implementing a regular posting schedule, we have organically grown The Cloakroom Bar’s following from scratch, and engagement continues to grow to this day.

Event creation

Events and communications go hand in hand. As part of our communications strategy, we often work with The Cloakroom Bar to create special events. After a rough year dealing with COVID-related closures and lockdowns, Melbourne wanted to put 2020 in the rear view mirror. Our ‘F**K 2020’ New Years Event was designed to capture the sentiment of Melbournians.