Eric Davis Dental is a holistic dental clinic with a difference. Their work and their knowledge goes beyond the average dentist, and they needed a content strategy to match. The world of holistic dentistry can be difficult to understand, so our approach was to break key concepts and topics down into easily digestible content.

Social media

A successful social media strategy is not measured by tangible metrics such as followers and likes, it is measured by something intangible; community. Thus, the objective of Eric Davis Dental’s social media is to attract like-minded, health-conscious individuals and encourage them to engage with the content and participate in the community. We achieve this by creating insightful, educational and thought-provoking content and engaging with other health-conscious individuals.

Blog content

Blogs are the foundation upon which the Eric Davis Dental marketing strategy is built. Our strategy with Eric Davis Dental was to always be giving and never be asking when it comes to the audience. Instead of running a generic PPC campaign as most dental clinics do, we created content designed to bring the audience value. Eric Davis Dental blog posts are designed to distil complex subject matter into simple terms - educating the audience on the many facets of oral and total body health. Another focus of the blog was to boost search engine visibility. However, instead of creating generic, poorly written SEO text as most dental clinics do, we hid SEO text in polished, well written, informative and educational content. This strategy continues to drive significant traffic to the site.